Hi, I'm Jarod Ferguson.
Founder, builder, and CEO of Virayo.
I work at the intersection of systems, leadership, and human behavior.
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Companies I’ve Built or Worked With
I build things- software, businesses and authentic connections.
Over the past two decades, I’ve focused my work on writing code and building technology companies across a range of industries. I’ve founded and operated companies including Virayo, a B2B SaaS marketing agency, and Royal Jay, a healthcare-focused data and software development firm.
I’ve served as CEO, CTO, architect, developer, and adviser, tackling complex challenges for companies like HP, Microsoft, and St. Luke’s. I’m also a 3x Microsoft Data MVP.
My path here wasn’t linear. As a kid, I was pretty lost, and by the age of 19, I found myself locked up. Rebuilding my life from the ground up shaped how I think about leadership, systems, pressure, and responsibility. That experience shapes how I build and how I show up today.
How I Work
One-on-One Leadership
As a trained ontological coach, I bring coaching disciplines into focused one-on-one work with founders and leaders.
We explore how you think under pressure, how patterns show up in leadership and life, and how decisions get made when the stakes are high.
I work privately with a very small number of people each year.
Systems & Technology
I apply experienced systems-level thinking with companies facing moments of complexity or transition.
That effort spans software architecture, data systems, and AI-enabled workflows designed for real operations, not demos.
Noise gets reduced, signal gets clearer, and systems actually get used.
Founder & Executive Advisory
I advise founders, executive teams, and boards on governance, leadership, and strategic technology risk.
The role centers on clarifying tradeoffs, shaping strategy, and supporting decisions when complexity, risk, and responsibility converge.
It draws on decades of experience building companies, leading teams, and serving at the board level.
"What sets Jarod apart as an advisor is his extensive experience inside and outside of business. He has a proven track record in multiple ventures and is a true expert in entrepreneurship. But what truly makes him exceptional is his ability to navigate the emotional and relational aspects that go beyond entrepreneurship. Jarod's valuable insights and expertise in these areas make him incredibly valuable as a coach and advisor."